Let’s Talk Branding in Your Outdoor Space

When you're creating an outdoor space—whether it’s a sidewalk café, brewery patio, or courtyard—it’s not just about function anymore. It’s about making a statement. And that statement should start at the curb. At SelectSpace®, we help restaurant owners, hospitality brands, and municipalities turn everyday partitions into on-brand, customer-attracting features. How? With custom laser-cut logos built right into your fencing panels.

Let’s explore how branded partitions bring your outdoor experience to life—and why your logo deserves a front-row seat.

Why Branding Outdoors Matters

Your guests’ experience doesn’t start when they sit down. It begins the second they see your space. That’s why adding your logo to your fencing panels offers more than aesthetic appeal—it provides instant brand recognition and sets the tone for what’s inside. With SelectSpace, your partition system becomes a fully integrated part of your brand identity, not just a backdrop.

How Custom Logo Integration Works

We start with your vector-based logo or graphic, and then we further digitize the logo. Sometimes, minor details are altered so the logo can be cut appropriately on our laser cutting machines. But don't fret—you are with us every step of the way and approve everything. In fact, during the process, we give you multiple design options to choose from. Once approved, it gets translated to our laser software, then fabricated and cut into our durable aluminum panels, preserving every detail with precision. From clean linework to intricate lettering, you’ll be surprised at just how crisp your branding can look. We offer this across our two patterns, Square Weave and Circles, so you can choose a design that complements your brand's vibe. If you want to go the extra mile, we’ll color-match your powder coat finish to reflect your exact brand palette (an upcharge and extended lead times apply).

Branding Tips That Go Beyond the Logo

Think of your logo as a starting point. Here are a few ways to extend your branding through your outdoor partition setup:

• Color Coordination: Match your partitions, planters, and umbrellas with your existing brand colors for a unified look.

• Strategic Placement: Place your logo panels where foot traffic is highest. Think curbside views, entry points, or anywhere a photo might get snapped.

• Consistent Repetition: Use logo panels consistently—some use it for every panel. Others alternate. Whatever you choose, you will love it.

• Integrated Planters: Use branded panels in combination with our planters to frame your logo with greenery—it draws the eye and softens the setting.

  
  

Examples of Custom Logo Fence Panels

Here’s how some of our customers are using laser-cut logos to elevate their patios:

• Breweries: Especially local ones, often place logo panels at key entry points—doubling as signage and fencing. An example is Three Hands Mead in Plant City, Florida. This brewery is on a brick street, but a tree is growing in front of it, blocking the building. While it keeps things cool, branding your space can be an issue. Three Hands reached out to SelectSpace for help. We suggested using our Honey Comb pattern (special order), since it would match their honeycomb logo. Now, Three Hands has branding on its street that stands out.

  
  

• Fast-Casual Chains: Brands with multiple locations implement SelectSpace to have consistency with uniform panels across their portfolio. We've worked with some of the biggest brands in the world and keep their brand standards top of mind. From Jersey Mike's, a national sub chain, to Putt Shack, an indoor golf entertainment district, to Just Salad, we take your branding seriously.

  
  

• Colleges and Universities: Use logo panels at pop-up cafés or seasonal patios to reinforce campus identity. Notre Dame worked with us a few years ago to use our logo partitions to help bring out their players onto the football field. Then, since our system is modular, they use it for parties and VIP areas. Everyone can see the beautifully laser-cut Notre Dame logo while having a great time.

Notre Dame is using logo panels for a VIP area

Let’s Bring Your Brand Outdoors

Whether you're revamping your patio for the season or rolling out a fresh concept, we’ll help you integrate your identity into a functional, flexible fencing system. Want to see how your logo could look on our panels? Send us your artwork and let’s talk through the possibilities.

Contact our team today to start designing your custom-branded fencing. Your curb appeal deserves it.

The Importance of Outdoor Branding

Outdoor branding is crucial in today's competitive market. It not only attracts customers but also creates a memorable experience. When people see your logo, they associate it with quality and service. This recognition can lead to increased foot traffic and, ultimately, higher sales.

Enhancing Customer Experience

A well-branded outdoor space enhances the overall customer experience. It creates an inviting atmosphere that encourages people to linger. This is especially important for establishments like cafés and breweries, where the ambiance plays a significant role in customer satisfaction.

The Future of Outdoor Branding

As businesses continue to adapt to changing consumer preferences, outdoor branding will evolve. Innovative designs and materials will emerge, allowing brands to express their identity in new ways. Staying ahead of these trends will be essential for any business looking to thrive in a competitive landscape.

Conclusion

In conclusion, integrating your brand into your outdoor space is more than just a trend—it's a necessity. With SelectSpace, you can transform your outdoor area into a powerful branding tool. Let us help you create a space that not only attracts customers but also leaves a lasting impression. Your brand deserves to shine, and we’re here to make that happen.